20 Jan 2022
10 min read

Navigating Partner Relationship Management (PRM) issues

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
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In today’s connected business world, companies often rely on partnerships to grow, explore new markets, and enhance their products or services. To manage these complex partnerships effectively, many turn to Partner Resource Management (PRM) software. PRM software offers a centralised platform for streamlining partner onboarding, communication, collaboration, and performance tracking. While it has loads of benefits, it’s not without its challenges. Let’s dive into the main hurdles organisations face with PRM software and how to tackle them.


One major challenge with PRM software is its complexity. It comes packed with features and functionalities, which can be overwhelming for both admins and partners. Plus, different partners might have unique needs, requiring customisation to fit their specific workflows. Finding the right balance between complexity and customisation can be tricky since too much customisation can make maintenance tough and hinder scalability. To tackle this, organisations should start small and expand gradually. Begin with core functionalities and add more based on partner feedback. Get partners involved early on to understand their needs and ensure the system matches their workflows. Regular training sessions and ongoing support can also help partners navigate the software and get the most out of it.


Another hurdle is getting partners to adopt and engage with the PRM software. Partners might resist change or find the new software interface confusing, leading to lower usage rates. Also, partners working with multiple organisations might have to juggle different PRM systems, complicating adoption. To overcome this, focus on user experience and simplicity when choosing a PRM solution.

Data Integration and Security

Integrating PRM software with existing systems like CRM platforms, ERP systems, and marketing automation tools can be challenging. Data silos, inconsistent data formats, and compatibility issues may arise during integration, making it hard to get a complete view of partner-related information. Moreover, data security is crucial to protect sensitive partner data from breaches. To handle these challenges, assess the compatibility and integration capabilities of PRM software during the selection process. Choose a solution that offers seamless integration with existing systems, providing real-time data synchronisation and eliminating the need for manual data entry. Implement robust data security measures, such as encryption, access controls, and regular audits, to safeguard partner data and build trust.

Scalability and Performance Tracking

As partnerships grow, managing an expanding partner ecosystem can be tough. Issues might pop up when handling a large number of partners, tracking their performance, and keeping accurate records. Inefficient performance tracking can hinder identifying successful partnerships and result in missed opportunities for improvement. To ensure scalability and effective performance tracking, regularly evaluate your PRM software’s ability to handle increased partner volumes. Consider solutions with automation capabilities, like partner performance dashboards, automated reporting, and data analytics, to streamline partner management processes. By leveraging technology, organisations can gain valuable insights into partner performance, identify trends, and proactively address issues.

What Does This Mean for You?

Partner Resource Management (PRM) software is key to managing complex partner ecosystems and driving successful partnerships. However, to maximise its benefits, organisations must navigate several challenges. By addressing the complexities of customisation, prioritising user adoption and engagement, ensuring data integration and security, and focusing on scalability and performance tracking, organisations can overcome these challenges. With careful planning, implementation, and ongoing support, organisations can unlock the full potential of their partner ecosystems and achieve mutually beneficial outcomes.

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Navigating Partner Relationship Management (PRM) issues